THE EXPORT READINESS PROGRAM​
OVERVIEW​
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Six interactive virtual workshops​
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Targeting small women-owned businesses new to exporting​
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12 weeks of mentorship focused on building an export strategic plan
PROGRAM OBJECTIVE
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Equip small women owned business to grow globally and tap into new opportunities. ​​
OUTCOME
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Each business will develop an actionable export plan.​
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Increased awareness and utilization of exporting resources​
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Leverage mentoring and support resources available build a diverse revenue stream through exporting
WMARKETPLACE EXPORT TRAINING PROGRAM​
STRUCTURE
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6, weekly, virtual workshops introducing exporting basics and the state and federal resources to support SMEs​
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3 months of expert mentorship following the workshops
WHO SHOULD ATTEND
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SMEs new to export and looking to take advantage of exporting resources and grow their businesses internationally
EXPORT WORKSHOP CONTENT
WEEK 1
Introduction to Exporting for Small Businesses​
Why exporting matters; core concepts & essential trade terms; case study of a successful small-business exporter​
WEEK 2
Identifying Your Target Market & Building a Customer Journey​
Understanding cultural differences and designing a customer journey for success​
WEEK 3
Mastering Shipping, Logistics and Export Documentation​
Build confidence in managing logistics as part of the export process
WEEK 4
Pricing, Taxes and Payment Systems for International Sales​
Create an effective pricing, tax and payment strategy to protect your margin​
WEEK 5
Maximizing Customer Value and Retention​
Develop a plan to serve your international customers to drive loyalty​
WEEK 6
Financial Planning, Compliance and Long-Term Export Strategy​
Create an export strategy that incorporates your bottom line​