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EXPORT TRAINING

Supporting Women Entrepreneurs​ in the Digital Economy​

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THE EXPORT READINESS PROGRAM​

OVERVIEW​

  • Six interactive virtual workshops​

  • Targeting small women-owned businesses new to exporting​

  • 12 weeks of mentorship focused on building an export strategic plan

PROGRAM OBJECTIVE

  • Equip small women owned business to grow globally and tap into new opportunities. ​​

OUTCOME

  • Each business will develop an actionable export plan.​

  • Increased awareness and utilization of exporting resources​

  • Leverage mentoring and support resources available build a diverse revenue stream through exporting

WMARKETPLACE EXPORT TRAINING PROGRAM​

STRUCTURE

  • 6, weekly, virtual workshops introducing exporting basics and the state and federal resources to support SMEs​

  • 3 months of expert mentorship following the workshops

WHO SHOULD ATTEND

  • SMEs new to export and looking to take advantage of exporting resources and grow their businesses internationally

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EXPORT WORKSHOP CONTENT

WEEK 1

Introduction to Exporting for Small Businesses​

Why exporting matters; core concepts & essential trade terms; case study of a successful small-business exporter​

WEEK 2

Identifying Your Target Market & Building a Customer Journey​

Understanding cultural differences and designing a customer journey for success​

WEEK 3

Mastering Shipping, Logistics and Export Documentation​

Build confidence in managing logistics as part of the export process

WEEK 4

Pricing, Taxes and Payment Systems for International Sales​

Create an effective pricing, tax and payment strategy to protect your margin​

WEEK 5

Maximizing Customer Value and Retention​

Develop a plan to serve your international customers to drive loyalty​

WEEK 6

Financial Planning, Compliance and Long-Term Export Strategy​

Create an export strategy that incorporates your bottom line​

CURRENT PROGRAMS

CALIFORNIA EXPORT TRAINING

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